Candy Crush

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Case Study: Candy Crush Saga Candy Crush is a single-player puzzle game, a match-3 game to be exact which became the No.4 Facebook game in terms of daily active users in November 2012.

Three main factors which make Candy Crush successful:

1: Social interaction

It is a single player game with social mechanics that effectively equates to panhandling on a street corner. Also it is integrated with the social network Facebook, which literally requires friends to help each other to progress, for example, after running out of lives, the only way to continue playing aside from spending money is to ask friends to offer additional lives. Thus, adding personality to the experience while at the same time fueling one’s competitiveness.

2: Variety

With the design of over 200 levels which never repeat any layouts of the challenging levels, which gives players a solid attainable goal and keeps the experience fresh while delivering something new for gamers with different taste and skill types.

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3: No limitations

You can experience the game when, where and how you want. Not only on Facebook, but also on portable devices such as mobile phones. Besides, this allows players to interact with the game a lot more , which ultimately increases their engagement and monetization.